Secrets of Chain Jewelry Stores

This video discusses some of the deepest and darkest secrets of chain jewelry stores and what customers should know about them. One of the biggest secrets that chain jewelry stores hide is that they are all part of one bigger company. For example, Kay’s, Zales, and Jared are all owned by Signet.


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These companies appear to go against each other, but they actually work together to keep the prices of jewelry as high as possible. Customers think they’re getting deals from one company over another, but they are actually buying their jewelry from the same company.

Another secret chain jewelry companies don’t want people to know is that they mark up the products because of high overhead costs. Many of those chain establishments have to spend millions of dollars on fancy advertisements, building costs, and the like. The only way they can make up for the massive amount of money they spend is to overcharge the customer. That’s why customers go there and have to pay a high amount over what the normal retail cost is.

Another thing the video mentions is the extended service plans and how they have a catch to them. Consumers need to read the very fine print to ensure that they do not fall into any traps.

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