Today’s technology provides businesses with more ways than ever to offer convenience to customers, namely when it comes to accepting credit and debit cards for purchases. In fact, not only is it convenient for customers, but having everything from mobile technology to online payment processing makes it easier for businesses to make money. By giving customers more ways to pay, business owners could see their earnings increase when customers don’t have to rely on “cash only.”
However, in terms of online commerce, or eCommerce, some businesses struggle to figure out how to accept credit cards online. There are many factors to consider not only regarding customer convenience and safety but also with a business’s own security and budget in mind. If you’re new to the world of eCommerce and want to provide customers with a better online shopping experience, here is a helpful guide on how to accept credit cards online.
1. Keep Security in Mind
Online shopping is convenient for customers in all countries, but unfortunately, it’s getting easier for criminals to access confidential data. Many customers are reluctant to make purchases online if they don’t feel that the online store is safe. Make sure that the payment processing company you choose is PCI-compliant and uses encryption, like a Secured Socket Layer, to process online transactions.
2. Don’t Forget About Your Costs
One of the most important things that businesses should consider before signing up with a payment processing company is how much the service will cost. Payment processing providers typically take a small percentage of each transaction as a fee. This could be around 1-2%, but it could go much higher if you make the wrong choice. Be sure to ask about all fees before signing on the dotted line.
3. Find Out How You Can Be Protected
Finally, it’s an unfortunate fact that fraud can occur — especially during online transactions. Find out if your payment processing company has the ability to stop fraudulent payments before they get to you. This crucial service can save a lot of headaches later on.
Have more questions about how to accept credit cards online? Leave a comment below with your concerns or with suggestions for others.